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Turn sound technology into a business.

From sound innovation to market impact.

Apply now Book a call with us
  • Application deadline6 November 2026
  • FormatSix months
  • Between campsFive validation sprints
  • Programme fee250,000 DKK
  • SoundInvest funding1,000,000 DKK
  • After the programme fee750,000 DKK
Cohort 2026
Cohort 2025
Cohort 2024

Build a stronger business around your sound technology. Over six months, we help you test your assumptions, improve your product and find a market that needs what you are building. You work with experienced specialists and fellow founders, with support for your team and your wellbeing throughout the programme.

Whether you work in audio, music, health, industry or measurement, sound must be at the core of your technology.

02What you can achieve

Make progress on the things that matter to your business.

We help you work through the decisions that shape your product, your first market and your next stage of growth. The programme combines practical methods with specialist support for the challenges your team is facing.

Build faster

Test and refine your product with sound specialists who understand the technology. Use our workshops and test facilities to investigate technical risks and make better development decisions.

Find your market

Find the customers who need your solution most. Through customer discovery and validation, you sharpen your value proposition, test your business model and build a go-to-market plan around evidence.

Be part of a specialist network

Work directly with people who know sound. We connect you with relevant specialists, fellow founders and industry contacts who can help you solve specific problems and explore collaboration.

Extend your business opportunities

Prepare for the next stage of your business. Develop your pitch, understand the investment journey and explore opportunities for partnerships and growth. Your connection with Sound Hub continues beyond the programme.

03Results and founder experiences

See what previous teams worked on and achieved.

Sound Hub Denmark was included in the Financial Times ranking of Europe’s Leading Start-up Hubs in 2024, 2025 and 2026. Read about the recognition

We ask each team about changes to their product and business during the programme. Here are their responses from 2024, 2025 and 2026. The percentages refer to the teams in each year, rather than all alumni.

Source: Sound Hub Denmark follow-up with participating teams.

Customer discovery in practice

In 2024, five teams completed 259 customer discovery interviews across three sprints in nine weeks. These conversations helped the teams test assumptions about their customers and their first market.

  • “10 out of 10, I wishit were longer.”

    Just4Noise

  • “We are getting immeasurable, priceless values from you!”

    Karan KlosCo-CEO, WizeMice

  • “We gained significant sound expertise.”

    Captify

Meet the alumni

Explore the companies that have taken part in Sound Hub programmes. If you would like to speak with an alumnus about their experience, we can help you make contact.

Explore the alumni Ask us for an introduction
Teams reporting a change, by year
Change202420252026
Product100%50%75%
Agile ways of working40%63%100%
Core team60%38%75%
First target market60%88%50%
Value chain40%75%75%
Raised their price point60%38%38%
Number of teams588

04Is the programme right for you

Is this the right programme for your startup?

We work with teams building scalable products in which sound is central to the technology. You should be ready to test your assumptions, act on feedback and commit time to the work between camps.

You can apply if

  • Sound or acoustics is at the core of your technology.
  • You have a scalable product and a working prototype.
  • Your technology is defensible through your own hardware, intellectual property or proprietary data model.
  • You have at least two founders with complementary roles.
  • Your company is incorporated in your home country and is no more than five years old.
  • You are at pre-seed stage, with a clear ownership structure that meets the investment criteria.
  • You meet the requirement for at least nine months of runway and SoundInvest’s loan criteria.
  • At least two people from your startup can attend all three camps in Struer, Denmark, and your team can take part fully throughout the programme.
  • You are open to feedback and willing to change your approach when the evidence calls for it.

Businesses outside the scope

The programme is designed for companies developing their own technology and product. Consultancy, agency and content businesses are outside its scope, as are products that simply wrap a third-party AI service or streaming API without defensible proprietary technology.

05Your six months

Three camps, with practical work and support in between.

Your six months combine an online introduction, three camps in Struer and focused work in your own company. Between camps, you test assumptions through five validation sprints and meet us every two weeks for individual coaching.

Founders working together at Sound Hub Denmark

  1. Camp 0

    Onlineintroduction

    [Confirmed date in January 2027]

    Meet the other teams and the people you will work with. We introduce the programme and start with a shared exercise so you arrive at the first camp ready to take part.

  2. Camp 1

    Your productand first market

    [Confirmed arrival and camp dates]

    Work on your business model, value proposition and first target market. Identify the assumptions you need to test and prepare your customer discovery work.

  3. Camp 2

    Your route to marketand your team

    [Confirmed arrival and camp dates]

    Develop your go-to-market approach and explore relevant partnerships. Work on team diversity, founder wellbeing and mental resilience alongside the decisions your business needs to make.

  4. Camp 3

    Your next stageand investment journey

    [Camp dates] · ends 18 June 2027

    Bring your progress together, practise your pitch and prepare for the next stage of your business. Explore the investment journey and take part in the closing dinner on 17 June.

Five validation sprints

A sprint is a focused period in which you test an assumption with evidence from your market. Your work covers questions such as the customer’s problem, your proposed solution, distribution and pricing. You review what you learn with us and use it to decide what to do next.

Individual coaching every two weeks

Alongside the sprints, your team works across three tracks: business and funding, go-to-market and partnerships, and product development and technology. We focus the sessions on your challenges and bring in specialists when you need deeper support.

See what is included

06What is included

What is included in the programme?

The 250,000 DKK programme fee covers a six-month programme of camps, validation work and individual support. You also get access to the Sound Hub environment through our Founders Pack.

  1. An online Camp 0 and three camps in Struer bring your team together with coaches, specialists and other founders. Workshops, pitch training and industry visits help you work on the decisions ahead.

  2. Five validation sprints turn your assumptions into questions you can test. You get feedback on what you learn and support to apply it to your product and business.

  3. Individual lab meetings every two weeks focus on business and funding, go-to-market and partnerships, and product development and technology. The sessions connect your commercial and technical work.

  4. You work with practical tools for business modelling, your value proposition, market validation, go-to-market planning, team diversity and leadership. We help you use them on your own business.

  5. When a topic needs more attention, we arrange specialist sessions around your needs. Topics can include acoustic measurement and design, sound perception, product roadmaps, quality and reliability, patents and IP, supply chains, distribution, grant funding and opportunities in Denmark.

  1. We help you put the learning to work through relevant introductions, go-to-market support, growth methods and guidance on development and test. The support follows the challenges your company is working through.

  2. Leadership, team diversity and mental resilience are part of the programme. Workshops and peer support help you address the demands on your team and on you as a founder.

  3. You can base your team at Sound Hub during the programme without a separate workspace fee. Work alongside the community and get supported access to our team, coworking environment, makerspace, and test and measurement facilities.

  4. Meals, social dinners and shared events are part of the camps. They give you time to get to know the people around you and build relationships beyond the workshops.

Investment from SoundInvest

SoundInvest provides a 1,000,000 DKK convertible loan under its investment terms. You pay the 250,000 DKK programme fee to Sound Hub Denmark, leaving 750,000 DKK from the loan for your company. The loan is financing and carries repayment and conversion terms.

Read SoundInvest’s term sheet

After the programme

Stay connected with the specialists, founders and partners you have met. You can explore continued support, alumni activities and the option of basing your company at Sound Hub for a shorter or longer period. Alumni benefits and their conditions are described separately.

Explore the alumni benefits

07The people behind your progress

Work with people who understand sound and business.

You work with experienced sound professionals and business coaches who take an active interest in your progress. We bring in additional specialists and mentors according to the challenges your team is facing, with a direct approach and room for humour along the way.

The organisations behind the programme

Sound Hub Denmark develops and runs the programme with SoundInvest, supported by Validate Consult and GoGrowth. We share an ambition to help founders turn sound innovation into businesses that can grow.

Cost and funding

  • The programme fee is 250,000 DKK, invoiced by Sound Hub Denmark. SoundInvest provides a 1,000,000 DKK convertible loan under its investment terms. After paying the programme fee, 750,000 DKK remains from the loan for your company. The fee is a cost, and the funding is a loan.

  • The published standard terms provide for 8% annual interest and repayment three years after signing if the loan has not converted into equity. Conversion rights apply when the stated financing conditions are met. Read the full term sheet and discuss the investment agreement with SoundInvest before committing.

    Read the term sheet

Dates and time

  • The programme begins with an online Camp 0 in January 2027 and finishes on 18 June 2027. There are three camps in Struer during the programme. Check the confirmed dates in the programme timeline when planning your travel.

  • Your team must participate fully in the programme and make time for work between camps. There are five validation sprints and individual coaching sessions every two weeks, alongside the three camps. At least two people from your startup must attend all three camps in person.

  • Attendance at all three camps is part of the programme requirements. If your team already knows that a camp will be difficult to attend, speak with us before applying so we can discuss whether this programme is the right fit.

Travel and stay

  • You must be able to attend the camps in Struer, Denmark. You can also base your team at Sound Hub during the programme through the Founders Pack to work closer to the community, specialists and facilities.

  • The Founders Pack gives you access to the Sound Hub working environment during the programme. Contact us to discuss accommodation, travel and the arrangements for your stay in Struer.

  • Contact us early if you have questions about travelling to Denmark for the camps. We can help with the visa application process. Check the official Danish immigration guidance for the requirements that apply to your nationality and the activities you will take part in.

    Check the official guidance at nyidanmark.dk

Eligibility and application

  • The programme runs in English, so your team must be able to take part in workshops, coaching and discussions in English.

  • The application criteria require an incorporated company. If you are still setting up your company, speak with us about your timing before applying.

  • Sound Hub Denmark and SoundInvest review applications on a rolling basis. An independent Selection Board makes the final selection.

  • Review the application questions first and have your company, team and technology information ready. You can see the questions across all steps before completing your submission.

After the programme

  • You can stay connected through the alumni community and explore continued support or relocation to Sound Hub. We can discuss what would be relevant for your company and explain the terms of the alumni benefits.

  • The accelerator is one way to work with us. We may still be able to help through specialist support, coworking, our makerspace or test facilities. Contact us to discuss your needs.

No questions match your search. Book a call with us and ask directly.

09Apply for the 2027 programme

Apply for the 2027 programme.

Tell us about your technology, your team and the business you want to build. Applications close on 6 November 2026 and are reviewed on a rolling basis by Sound Hub Denmark and SoundInvest. An independent Selection Board makes the final selection.

Before you begin, check the application criteria and programme dates. You can review the questions in every step so you know what information to prepare.

Apply now

Applications close6 November 2026